Here’s how our adventure with PPLIO kicked off: two founders reached out, ready to rework their SaaS tool’s website. Their vision? A platform that gives companies a bird’s-eye view of how teams are performing and feeling—surfacing pain points in real time, zero manual effort required. No endless surveys, no awkward 1-on-1s, just a seamless read on what’s happening under the hood.
Their first website test run was…let’s say, missing that special something (great copy, solid UX—you name it). So, we rolled up our sleeves to refresh not just the site, but the user experience and PPLIO’s entire visual identity. Logo in hand, we set out to turn insights into impact, one pixel at a time.
First stop: a deep-dive audit of the current PPLIO site. The diagnosis? No story, no structure, and their best features were hiding in the shadows. The site also wasn’t responsive, so it played favorites with certain screens. With clunky UX and copy that didn’t sing, visitors barely made it past the home page, let alone the footer.
