PPLIO
Redesigning the website for the SaaS that reads how teams really feel
Sector
SaaS, Team Analytics
Scope
Website, UX & Identity
Timeline
4 Weeks
The Problem
PPLIO could read an entire company's pulse, but its own website couldn't hold a visitor past the first screen.
Two founders reached out with a genuinely clever product: a platform that gives companies a bird's-eye view of how teams are performing and feeling, surfacing pain points in real time with zero manual effort. No endless surveys, no awkward 1-on-1s. The product read the room; the website emptied it.
The old homepage: best features hiding in the shadows.
Not responsive, so the site favored certain screen sizes.
Visitors barely made it past the home page, let alone anywhere near the footer.
Our audit made the diagnosis plain: no story, no structure, and the features that made PPLIO special were buried where nobody scrolled. The UX was clunky, the copy did not sing, and the layout broke on the very screens busy managers actually use. A first website test run that was, let us say, missing that special something.
The Solution
We rebuilt the website, the UX and the visual identity around one job: make PPLIO's value obvious in a single scroll.
Structure came first. Every section now earns the next scroll, moving through problem, product, and proof, so a visitor never has to wonder why they should keep going. Under it sits a cohesive design system and UI, stitched together so every page feels like one product. And the copy was rewritten from scratch so the story finally shines: less feature listing, more "here is what your Monday looks like with PPLIO."
Real structure, every section earns the next scroll
One cohesive design system and UI across the site
Copy rewritten so the story does the selling
Smoother & smarter UX, page by page
SHIFTING FEATURES OUT OF THE SHADOW, STORY FRONT AND CENTRE
The whole rebuild ran four weeks, end to end. One week of discovery: research and a teardown of what was and wasn't working. Two weeks of design: wireframes, then high-fidelity screens and prototypes, tested with the founders at every step. One week to deliver: a clean developer handoff, with support continuing after launch.
The Outcome
With the revamped website live, PPLIO finally got to show what makes them special, and that story landed their first round of clients.
From a site visitors abandoned at the fold to one that walks them from problem to product to proof. Clear, compelling, and ready to win people over on every device, including the phones and tablets the old site used to play favorites against.
Real structure, end to end. A story visitors actually follow
A cohesive design system and UI, stitched into one product feel
Copy that finally tells the story and sells it
Responsive on every device, no screen left behind
First round of clients, landed
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