Meet Patli Gully, the brand bringing real street sheekh back to where it belongs, your plate. No fillers, no preservatives, no shortcuts; just 80% pure meat, real masala, and a decade of perfecting a recipe that actually tastes like the gully did.
The goal? To prove that "authentic" isn't just a word on a label. It's natural ingredients, slow-crafted, and impossible to fake (and yes, one bite will ruin every other kebab for you).
Patli Gully isn't a trend. It's a conviction, 10 years of recipe development, 80% pure meat, zero fillers, zero preservatives. Street sheekh the way it was always meant to taste.
No existing identity. No audience. No packaging. We built everything from scratch to match the quality of the product itself.
Logo Design
Most street food brands lean on nostalgia-as-kitsch. Patli Gully needed to feel rooted in heritage but command premium confidence.
An octagonal badge stamp, referencing old street food signage and market stalls, anchors the identity. Flame at the top signals live-fire coal cooking. Black base lifts the brand above the typical street food shelf.
Octagonal Badge
Double border stamp. Old street food signage. Mark of authenticity, not decoration.
Flame = live-fire coal cooking. Fork & spatula signal craft at the center.
Black as Confidence
Premium positioning. Street roots, elevated execution.
Ember Gradient
Red-to-orange pulls heat into the colour story.
Bold Slab-Serif
All-caps wordmark. Wide tracking. Grounded and uncompromising.
Brand Voice
Unapologetically authentic. Bold, not loud. No-nonsense quality.
"This isn't fast food. This is the street food you remember — made the way it was always supposed to be made."
— Brand Voice, Patli Gully
PACKAGING DESIGN
Split layout, immersive food photography on one side, brand identity on the other. Product and mark share equal weight.
Ember red runs through as a structural colour. Halal certification placed prominently. "Pure Delight, Every Bite" at the point of unboxing.
BUSINESS CARDS
The front uses a full-bleed repeating wordmark pattern, "PATLI" in white, "GULLY" in amber. Feels like a brand statement, not stationery.
The back has a large QR code to Instagram, phone number at scale, and the @PATLI_GULLY handle. No clutter. You know exactly what to do next.
BACKGROUND
Pure black, consistent across all brand touchpoints
BACK TREATMENT
Repeating wordmark in white + amber, card as brand statement
CTA
QR links directly to Instagram, zero friction to discovery
SOCIAL MEDIA
Launched with zero followers. Built a real audience through original content, paid campaigns, and influencer partnerships. Every rupee tracked against actual orders.
525%
Return on Ad Spend
107K
Accounts Reached
400+
Followers Gained
Order ↑
Revenue-Focused Campaigns
Content Creation
Bold, product-first content aligned to brand voice. Built for feed and reels.
Paid Advertising
Built and managed from scratch. 525% ROI against direct order objectives.
Influencer Collabs
Coordinated creator partnerships for authentic reach and social proof.
Growth Strategy
0 → 400+ followers since Nov 2025. Real food lovers, not inflated numbers.
FULL SCOPE
Everything built from the ground up.
01
Logo & Brand Identity
Badge mark, colour system, typography, and usage guidelines.
02
Packaging Design
Product box with food photography integration, Halal stamp, brand hierarchy.
03
Visiting Cards
QR-led front, wordmark-texture back. Built for conversion.
04
Content Creation
Ongoing Instagram content which includes feed posts, reels, product showcases.
05
Paid Social Ads
Full campaign setup, management and optimisation. 525% ROI.
06
Influencer Management
Identified, briefed and coordinated collabs for organic reach.
We’ve kept it brief, but there’s plenty more to explore.
Got questions? Simply book a call or drop us
an email — we’ll be in touch shortly.
hi@zellosdesign.com